The Surrealist photographer has partnered with blockchain platform Kaleido to experiment with its augmented reality app for the Apple Vision Pro. A screenshot taken using an Apple Vision Pro headset ...

Verse Immersive, the world’s first holographic theater, is running two immersive experiences: “Star Walk” and “Art of the ...

There’s a fun, family-friendly immersive experience in Manhattan if you’re looking for something different with the kids or friends — or if you’re an augmented reality lover. Immersive Gamebox, a ...

Why Snap, Unity, Xreal, and Texas A&M University are among Fast Company’s Most Innovative Companies in augmented and virtual reality for 2025. Innovative organizations are finding ways to make ...

This special promotion for the Mondelez brand LU that I discovered on a LinkedIn post, caught my attention and captured my heart. It included 15-seconds video that showed a student, newly arrived at ...

Reality is changing. The views drivers and passengers have as a car is driven down the road is being enhanced by technology. Augmented reality (AR) overlays digital information, either via glasses or ...

The surge of augmented reality (AR) is transforming the way users engage with digital content, and social media platforms are at the forefront of this revolution. From playful face filters to ...

There's a new mixed-reality headset in town. Samsung's new Galaxy XR headset isn't just about stepping into another world, it's about effortlessly blending the digital with the real world around you.

Broad adoption of augmented and virtual reality (AR and VR) technologies remains at an early stage, but many businesses are already seeing value in the systems they’ve rolled out: immersive training ...