Opinions expressed by Entrepreneur contributors are their own. A good lead magnet can generate thousands of leads per month for your business. Lead magnets, those ubiquitous free offers attached to a ...

A lead magnet is a free resource or deal offered by marketers to customers in exchange for their contact information. They are a tool for capturing leads and building a list of interested prospects.

“Make a lead magnet,” they said. Well, you’ve written an ebook, or designed a checklist, or put together a quiz or video series or email mini-course or whatever… and people still aren’t signing up for ...

Getting traffic to your website is next to pointless if your visitors aren't being converted into leads. You don't need to convince them to buy your product the first time they visit your site, but to ...

Opinions expressed by Entrepreneur contributors are their own. If you’re anything like most internet users, your email inbox is crammed full of messages from brands you love, brands you’re interested ...

In demand generation marketing, you must cater to and steer potential buyers along the awareness stages—the phases of a buyer's journey that lead them toward becoming aware of your services and ...

Sales stand and fall on leads, but attracting prospects and optimally converting them into buyers is an art that many have yet to grasp. About 61% of marketers consider generating traffic and leads ...