As Wall Street anxiously awaits Netflix’s second quarter financial results today, with the streamer having already warned it could face more subscriber losses (as many as 2 million this quarter), the ...

Online search is more often than not the starting point in a local consumer’s quest for products and services nearby. In fact, 78% use the Internet to find information about local businesses in their ...

As a long-time marketing professional, I’m glad to see so many companies taking SEO seriously. Even so, too many are focusing on the forest and not the trees. They’re hyper-focused on grabbing ...

When creating an SEO strategy for your business’s website, remember the value of reaching your local audience. In fact, local traffic is often the most valuable type of traffic for your website.

The African Continental Free Trade Agreement (AfCFTA) presents a critical legal framework that can be leveraged to achieve the collaborative local content strategy in Africa. The Executive Secretary, ...