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Ghost towns of local TV: How political windfalls are killing Main Street advertising
Todd Wiseman Sr.: Every two years, political ads push local businesses aside and exhaust viewers. The post Ghost Towns Of ...
In most years, a graph of annual local TV ad spending is about as predictable as an electrocardiogram of a reasonably healthy patient in a doctor’s office. Revenue spikes upwards on even-numbered ...
As broadcasters push to end ownership caps that they contend has hurt their competitive position, new data from Guideline provides some depressing details on just how much the local TV ad spend has ...
Viamedia.ai, a next-generation ad tech company built to solve the challenges of today’s fragmented media ecosystem, today announced a partnership with Hearst Television that enables true ...
Guideline has announced a new expansion of its Ad Intelligence Insights with the launch of Local Dynamics, a new subscription report delivering recurring analysis of advertising investment across ...
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