Everyone lives their life by some sort of internalized list of values or moral code, but many people don’t take the time to sort out what they really believe in. Because of this disparity, they often ...

Forbes contributors publish independent expert analyses and insights. William Arruda covers personal branding, leadership, and careers. Authentic leaders don’t just talk about values— they live them.

Core values are the equivalent of the rules of a sport: It would not be a sport if there were no rules. Atlassian has had the same five core values since Scott Farquhar discovered them three years ...