French luxury fashion house Louis Vuitton Malletier has lost the latest round of this protracted dispute, with the General Court confirming that the mark had not acquired distinctive character through ...

Use of the pattern mark would take unfair advantage of the reputation of the ‘Toile Monogram’, as well as of the considerable investments undertaken by Louis Vuitton to achieve that reputation.

Throughout the 20th century, the monogram took on a life of its own, becoming central to the visual narrative of the house. From trunks to hatboxes, the dissemination of the LV logo neatly coincided ...