Discover how QSR leaders are evolving loyalty programs from discount-driven points to high-frequency, status-driven ...

As the PwP market has grown significantly in 2025, retailers are quickly learning that PwP has become a standard component in ...

New research looks into how travelers use loyalty programs—and how they get the most out of them.

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Fast Company Executive ...

Customer expectations are shifting, and engagement with traditional loyalty programs continues to decline. Many organizations still struggle to align loyalty initiatives with measurable business ...

Loyalty programs have long been a cornerstone of retail. They help brands retain customers, encourage repeat purchases, and build differentiation in crowded markets. Loyalty programs are also about ...

Loyalty programs require members to make purchases to earn rewards and are designed to increase visitor frequency. Whether it ...

Customer loyalty programs have become a staple of brand marketing, promising to reward repeat customers and boost lifetime value. A recent survey of U.S. consumers found that 63% make purchase ...

The coffee shop giant this spring will reconfigure its Starbucks Rewards loyalty program to feature three levels that give ...

A compelling loyalty and rewards program can be a significant differentiator in the competitive financial services landscape. These programs can improve customer retention at neobanks, add more value ...

There's a disturbing pattern called “surveillance pricing." ...

Discover how General Motors has secured the highest customer loyalty in the auto industry for 11 straight years. We break down the data, revealing the strategies—from its diverse vehicle lineup to its ...