Many loyalty programs collect detailed purchase histories and preferences, and increasingly use algorithms to offer targeted ...

Consumers might not just feel obligated to shop at a specific store because of their membership, but they could also end up ...

Jai Rawat is the cofounder & CEO at Zinrelo, a loyalty platform with a holistic approach. He is a successful entrepreneur & business mentor. In today's hyper-connected digital landscape, data has ...

Let’s start with a definition of first-party data as a refresher. First-party data is the information collected directly by a brand from its customers, website visitors and app users. This includes ...

Personalization wins loyalty. Loyalty programs thrive on real-time data and AI-driven insights, which help create tailored rewards that drive deeper customer connections. AI powers smarter rewards. AI ...

Today’s customers expect brands to recognize their preferences while offering a personal connection that feels genuine and tailored to their needs. A handful of companies have found a formula that ...