When gamified loyalty programs are combined with a phygital approach, customer engagement reaches a new level — the brand ...

Refuel, Charleston, South Carolina, is launching a new loyalty program this month that prioritizes personalization with fuel ...

Loyalty programs are a way to give recurring customers a reward for frequency, but industry experts believe they should go beyond discounts. During the Restaurant Finance & Development Conference on ...

Loyalty programs have long been a cornerstone of retail. They help brands retain customers, encourage repeat purchases, and build differentiation in crowded markets. Loyalty programs are also about ...

Many of those who have never tried integrating gamification into their business assume that it is a complicated, costly and drawn-out process. In reality, developing and launching a mini game—like ...

Wingstop is developing the fast-casual chain’s first digital loyalty program, CEO Michael Skipworth said during the company’s earnings call Tuesday. Club Wingstop would be a natural extension of the ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Does everyone have a loyalty program of some kind? Seems like it. 90% of companies have some ...

The airline industry’s most aggressive loyalty program expansion just gained another powerful component. Alaska Airlines has extended its renowned Companion Fare benefit to Hawaiian Airlines flights ...

How brands build better relationships and find their niche. Consumers overwhelmingly have positive experiences with loyalty programs. More than half of adults say they participate in them, and 96 ...

From airline miles to tech gadgets, loyalty programs reward consumers for sticking to a brand. In programs that have fixed starting and ending dates, consumers earn rewards by making a certain number ...