Many of those who have never tried integrating gamification into their business assume that it is a complicated, costly and drawn-out process. In reality, developing and launching a mini game—like ...

Loyalty programs are a way to give recurring customers a reward for frequency, but industry experts believe they should go beyond discounts. During the Restaurant Finance & Development Conference on ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Does everyone have a loyalty program of some kind? Seems like it. 90% of companies have some ...

Heightened expectations backfire. Loyalty members expect better service and react more strongly when brands fall short. Unmet expectations can harm brand equity. Perks can backfire. Loyalty rewards ...

From airline miles to tech gadgets, loyalty programs reward consumers for sticking to a brand. In programs that have fixed starting and ending dates, consumers earn rewards by making a certain number ...

The airline industry’s most aggressive loyalty program expansion just gained another powerful component. Alaska Airlines has extended its renowned Companion Fare benefit to Hawaiian Airlines flights ...