Tension: We pride ourselves on rational consumer choices while loyalty programs exploit our psychological aversion to waste.

The study presents 12 actionable tactics brands and marketers can take to build loyalty with their customers The Loyalty Wheel framework established in Intuit Mailchimp's latest report, The Science of ...

Tension: Hotel loyalty programs have achieved record membership growth while simultaneously eroding the very loyalty they ...

Forbes contributors publish independent expert analyses and insights. Shep Hyken is a customer service/CX expert, author & keynote speaker. What is a loyalty program? It’s a program designed to get ...

Loyalty programs make that possible. They empower loyalty marketers to build meaningful relationships, gather rich insights ...

Heightened expectations backfire. Loyalty members expect better service and react more strongly when brands fall short. Unmet expectations can harm brand equity. Perks can backfire. Loyalty rewards ...

Note: This is part one in a two-part series on the future of loyalty. The second will get into some examples of how programs are evolving. One of the realities of today’s inflationary puzzle is ...

For decades, consumers viewed grabbing a burger and fries as a quick, affordable meal. However, relentless price hikes are changing consumers’ outlook. Many QSRs’ average menu items cost more than 50 ...

Loyalty programs are a common tool for restaurants, but they aren't always successfully implemented. With so many loyalty apps out there, customers need a firm reason why they should download your ...

Google rolls out support for loyalty program structured data, which allows businesses to display member benefits in search results. Google now suppports structured data for loyalty program benefits ...

Whether subscription economics can work in travel at scale remains unproven. Wyndham is betting its new paid tier of its loyalty program will provide an answer, but questions remain. Wyndham wants ...