Consumers who are loyalty reward program members are far more likely to be Word-of-Mouth (WOM) champions for their favorite brands than non-members, and the more active their program participation, ...

There's no question that customer loyalty matters. According to a recent survey by digital business solutions provider Huzzah Media, repeat customers and word-of-mouth referrals are the best sources ...

This week, I watched the DVD of Coach Bob Commings' memorial service from 1992. I have said many times that Bob has had a huge impact on my life and the lives of everybody he touched over his ...

As consumers, we’ve been told for years that to be considered ‘loyal,’ we must collect and redeem points — and ultimately feel rewarded. However, these schemes often create a dependency on discounts ...

Adam Hayes, Ph.D., CFA, is a financial writer with 15+ years Wall Street experience as a derivatives trader. Besides his extensive derivative trading expertise, Adam is an expert in economics and ...

How do you keep a customer? With the help of loyalty. However, loyalty is one of those words that are frivolously thrown around left and right. What does loyalty truly mean, when it comes to your ...