For many organizations, COVID-19 has turned the 4Ps of marketing—product, place, price, and promotion—into 4Cs: confusion, calamity, chaos, and complexity. The situation calls to mind Atul Gawande's ...
Marketing leaders don’t need more initiatives. They need ruthless clarity on what drives impact — and the conviction to cut what doesn’t. Strategy over activity. High-output marketing often hides a ...
The multitude of problems that arise throughout strategy implementation can help to be remedied by the Brightline Initiative’s universally applicable 10 Guiding Principles Along with the Brightline ...
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