Marketers are shifting from patching legacy models to rebuilding measurement around speed, strategy and trust — and AI is at ...

Measurement system analysis (MSA) is an essential discipline that underpins the accuracy and reliability of data in quality control and manufacturing processes. By quantifying measurement variability, ...

NEW YORK—In a major step towards bringing a new cross-platform measurement system to the market, Nielsen has announced that it will be showcasing the Nielsen One cross-platform measurement solution at ...

The Korea Research Institute of Standards and Science has successfully developed a length measurement system that achieves a level of precision approaching the theoretical limit allowed by quantum ...

As browser restrictions limit identifiers, PPC measurement relies more on redundancy, modeling, and inference than perfect tracking.

Honeywell has introduced the new TMS 9250 Torque Measurement System. Utilizing non-contact digital telemetry technology, the system is built to deliver unprecedented precision and performance. The TMS ...

In Europe, this procedure replaces the New European Driving Cycle (NEDC) that was implemented in the 1980s and marks a significant departure from rating car emissions based on the theoretical driving.