As organizations design the experience they want to offer their customers, two important questions surface that all leaders should consider: How will your unique customer experience be measured? And ...
It's time for a new perspective on measuring brand identity and awareness. If you're a marketing leader in any industry, any country, your top priorities are to protect and enhance your brand's ...
Clement, Michael, Joonho Lee, and Kevin Ow Yong. "A New Perspective on Post-Earnings-Announcement-Drift: Using a Relative Drift Measure." Journal of Business Finance & Accounting 46, no. 9–10 (October ...
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