Microsoft Advertising on Thursday introduced new conversion option settings related to reporting for Search and Audience Network campaigns. The first is called Include in conversions. The second is ...

Microsoft announced a number of new Microsoft Advertising features, including that maximize conversion value is now available for search campaigns; previously, it was only available for shopping ...

Microsoft is rolling out significant updates to its advertising platform, focusing on household attribution and regulatory compliance. Household attribution: Consent compliance upgrades. To comply ...