The Defense Department on June 15 released its new mobile strategy, an official precept for the military’s next steps in Pentagon-sanctioned use of handheld devices. The strategy is designed to be the ...

As organizations enter 2010, it is no longer sufficient to simply provide mobile devices to employees and expect concrete business value to somehow magically appear. With the emergence of new mobile ...

Successful mobile strategy involves many moving parts, but none are more important than an enterprise's ability to understand and integrate new technologies. Staying current with the pace of mobile ...

The world of global finance has transformed in the last few years, and banking is actively developing new innovations, primarily regarding the mobile experience. Prioritizing a mobile-first strategy ...

This was certainly unexpected: When Alex Betancur, general manager of Publisher’s Clearing House (PCH) Online Network, looked at the sweepstakes giant’s Web site logs in late 2008, he was surprised by ...

Smartphones are ubiquitous these days. People have near-constant access to their phones, using their mobile devices to shop, research purchases, compare prices and more. Small businesses need a mobile ...

Sometimes I just sit back and watch people -- at work, when traveling, even my teenage kids. I am amazed how many people are routinely engaged in multiple, simultaneous activities between their ...

As a firm believer in the potential of the mobile channel, particularly in terms of mobile commerce and marketing and advertising applications, I am an optimist by nature. As the head of a mobile ...

The following excerpt is from Robert W. Bly’s book The Marketing Plan Handbook. Buy it now from Amazon | Barnes & Noble | iTunes Robert W. Bly explains how you can develop big-picture marketing plans ...