The best fashion logos tend to stand the test of time, and that's certainly true of the Louis Vuitton logo. The design turns ...

PARIS — High jewelry house Graff is refocusing its brand communications, marked by a new campaign featuring Rianne Van Rompaey, a refined logo and a new monogram. The first image in the series shows ...

Louis Vuitton celebrates 130 years of its Monogram in 2026 with heritage collections and iconic bags, highlighting how ...

The French luxury Maison is reimagining its iconic motif, first created by Georges Vuitton in 1896 - read more ...

James I. Bowie is a sociologist at Northern Arizona University whose Emblemetric blog examines patterns and trends in logo design using quantitative analysis of data from the United States Patent and ...

But practical reasons aside, a re-branding also acts as a clear signifier of an incoming shift in power dynamics, that can be utilized as an easy marketing tool. In an age where social media buzz is ...