The campaign, exclusive to Hong Kong, titled ‘Coke Zero Wild Health Rock Music’ plays on the rise of self-made bands. Local hit band ‘Mr’ is set to star in the online executions along with their ...
Coke Zero’s latest campaign makes something out of zero. Leaning into the “Zero” in the brand name, the campaign contains no examples of the product, or ad copy. Conceived by creative agency Ogilvy ...
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