Fletcher’s Storythinking explains the vast role that storythinking plays in human affairs as chains of narratives drive action, and understanding of actions already taken ...

Master narrative intelligence to avoid five storytelling blind spots that prevent leaders from achieving strategic influence through executive communication.

Cornell University researchers discovered that narrative-only feedback is considered the fairest by employees and gives a ...

For brands operating at the highest level, success is no longer about visibility— it's about control. While many companies chase fleeting trends and engagement metrics, the most powerful players are ...

In December 2014, a group of health activists from around the world staged a mock carnival outside a hospital in Barcelona, Spain, to protest the inflated price of Sovaldi, a then-new drug for ...

Many organizations working toward social change understand the power of stories to transform how people think about and act on issues. It follows that a common question among movement leaders, ...

A project narrative helps you define your idea and how you'll go about integrating it into your business. The project narrative usually includes a statement of the problem or purpose, the objectives ...