Facebook on Wednesday announced the rollout of what it described as a "small test" of in-headset ads for its Oculus mobile app. The ads, which are being deployed by game developers, including Blaston ...

Less than a week after Facebook announced plans to roll out its first in-game ads inside the virtual-reality game title “Blaston” supported by Oculus, Resolution Games pulled the ads after hearing ...

Facebook recently ruffled the virtual reality community’s feathers when it announced plans to test a new type of in-game advertising in popular Oculus Quest game Blaston. But the blowback’s been harsh ...

“Paid titles should not introduce advertising. It is wildly unacceptable to do so months after purchase.” Resolution did not offer much detail about its decision to pull the ads other than that it had ...

A hot potato: Facebook's announcement that it would begin testing ads inside of Oculus Quest apps was met with the kind of heated reception one would expect. A barrage of criticism was aimed at ...

Facebook plans to target Oculus users with ads based on their activity on the virtual reality (VR) platform. The ad targeting only affects people who log into Oculus with their Facebook account, per a ...

Barely a week has passed since Facebook started testing ads in Oculus apps and already the initiative has run into trouble. On Monday, one of the handful of developers involved in the initial ad ...

Facebook recently stated that it will start testing in-headset ads for the Oculus Quest. Blaston was tapped as one of the first games for the trial but the developer has now opted out due to backlash.