Optical illusions have become a favorite pastime for many on the internet. It is truly fascinating how they can force you to think outside the box. We have come across one such brain teaser that ...

A head-scratching optical illusion challenges the perception of color and how the brain plays tricks on us. In an image created by the UK contact lens vendor Lenstore, a series of lilac letters ...

Perception researchers have long known about the structural and functional features that differentiate our central vision from our peripheral vision. The central (or foveal) region of our retinas are ...

Last August Hinnerk Schulz-Hildebrandt noticed something strange while he was looking at a flight map on his phone. As his eye traced the plane’s flight path, he noticed that the line looked purple, ...

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Optical illusion reveals key brain rule that governs consciousness A study of mice starts to unravel how the brain gets tricked by this kind of optical illusion, and it gives clues about how visual ...

Optical illusions play on the brain's biases, tricking it into perceiving images differently than how they really are. And now, in mice, scientists have harnessed an optical illusion to reveal hidden ...