Microsoft Advertising is rolling out Image Animation, a new Copilot-powered feature that automatically converts static images into short, dynamic video assets — giving advertisers a faster path into ...

AI has powered PPC for years and is the hot topic right now. Here’s what matters, what doesn’t, and why context is key. One scroll through LinkedIn and you’d struggle not to see a post, video, or ad ...

PPC news this week focused on creative tool updates and the people shaping how we use them. Google Ads brought Nano Banana Pro into its creative workflow, giving advertisers sharper, more flexible ...

PPC advertising has never stood still. Efficiency, scalability, and smart automation are now essential for success, but that wasn’t always the case. When I started more than 15 years ago, campaign ...