New PR Framework Provides Insights Into Earned Media, Backlink Authority, GA4 Analytics, LLM Visibility Signals, and ...

In the past few years, more publicity firms have launched performance PR divisions. Here’s what it is and why companies love it.

Business Journals Leadership Trust is an invite-only network of influential business leaders, executives and entrepreneurs in your community. To continue reading this ...

Ronjini Joshua is the CEO and Founder of The Silver Telegram, Host of The PR Playbook Podcast and founder of The Social Equity Council. Sometimes what seems obvious to the practitioner is not so ...

As brands evolve how they measure marketing impact, the search for more sophisticated performance and media strategies ...

Digital marketing and public relations (PR) are two distinct disciplines, but combined, they can pack a mean punch. While you need unique strategies for each approach, they can work together to ...

The 24/7 news cycle is full of doom and gloom these days, and chances are, you've seen headlines warning of a potential recession. In response, many companies are tightening their belts to weather the ...

For the uninitiated, marketing and PR are interchangeable. Some PR firms sell marketing services and vice versa. But while they can sometimes serve similar purposes, they're different and do not mean ...

As brands look for smarter ways to connect editorial credibility with measurable sales, demand for specialist affiliate ...

Opinions expressed by Entrepreneur contributors are their own. Marketing and public relations generally aim for the same goals, such as business development, increased sales and employee recruitment.

From marketing managers to sales teams to the C-suite, many stakeholders feel the benefits of successful PR campaigns—and use the metrics that measure success to adapt business strategies or make more ...

Both PR and marketing are essential pieces of the puzzle for any successful brand. So often, we hear the phrase “I need to invest in a marketing professional to…..” and whatever follows that phrase is ...