Opinions expressed by Entrepreneur contributors are their own. When business owners embark on the design process, they may commission a logo, but what they’re really seeking is a brand. Because the ...

In design jargon, “appetite appeal” describes the level of sensory stimulation that food packaging should have in order to attract consumers. A product covered with only type is by default less ...

According to Walmart’s corporate website, Wal-Mart Discount Stores offer 120,000 items and their Wal-Mart Super Centers offer approximately 142,000 different items in-store. That creates a very ...

Jell-O has today revealed its first revamped logo and packaging in a decade. The 178-year-old Kraft Heinz-owned dessert maker says the rebrand ushers in a “new visual identity that positions the brand ...