There’s a connection between DEI and ROI. Research suggests that more than half (54%) of consumers don’t feel culturally represented in online advertising, making them less likely to purchase from ...
The £1/2 million campaign for Panadol Advance Tablets launches on 1 February and will run on terrestrial and satellite stations through to 7 March. The ‘Visible Man’ TV ad features a man and woman, ...
GlaxoSmithKline has moved its global Panadol advertising business into a bespoke integrated WPP team after a competitive pitch. WPP will create integrated campaigns and content encompassing ...
SYDNEY: Panadol is launching a TV campaign through Ogilvy & Mather Sydney to promote Panadol Extra, its strongest pain reliever yet. The TV spot features a tired office worker using the new product to ...
Kenneth Cheung is the creative director and founder of Lemon101 Hong Kong. Here is what he had to say about Panadol's latest TV commercial for its Panadol Extra Cold & Flu Pills brand. All of us have ...
GlaxoSmithKline has handed WPP the global creative account for Panadol following a competitive pitch. A bespoke WPP team will now control advertising, digital, shopper activation and PR. WPP’s Grey ...
The Advertising Standards Authority is considering complaints about a post promoting Panadol that appeared on influencer Simone Anderson's Instagram page, as paracetamol comes under closer scrutiny ...
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