A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

There’s an old saying in marketing that goes something like this: “I know that half of my advertising works; I just don’t know which half.” That lament has long been the bane of marketers in both ...

Performance marketing strategies for quick-service restaurants (QSRs) significantly impact revenue growth. These strategies focus on acquiring high-value users to boost profits. However, existing user ...

Today's marketers are no strangers to full-funnel marketing, but once you introduce the term "performance," marketers aren't always on the same page. Performance marketing is often misunderstood as ...

The lines between performance marketing and brand marketing continue to blur. As marketing strategy is adjusted to accommodate technology’s innovations and consumers’ shifting preferences, the changes ...

(Ad) It can be difficult to recognize when your digital marketing plan no longer serves your business and needs to be updated or overhauled. Analyzing and objectively assessing the strategy you spent ...