If you’ve been lucky enough — or unlucky depending on your frame of mind — you may have seen a certain breed of tote-bag-carrying men roaming the streets, their numbers growing alarmingly. You can ...

Forbes contributors publish independent expert analyses and insights. Kian Bakhtiari writes about Gen-Z marketing and social impact. Performative males have emerged as the archetypal Gen-Z meme. The ...

As a new archetype gains traction, contests in Seattle and New York have found some men embracing the label — and signifiers like books, records and Labubus. By Alisha Haridasani Gupta and Nicole ...

It’s 5:30 p.m. on the Arts Quad and there’s a sea of men dressed in variations of the same outfit. Books read upside-down, Labubus, matcha lattes — they’re everywhere. The audience of over 500 ...

On Friday evening, over one hundred students gathered in front of the Student Stores, eagerly awaiting the start of an event that's been popping up at universities across the nation: a performative ...

When I’m at my wits’ end trying to come up with ways to convince my friends that we should go bar hopping, crash a friend-of-a-friend’s birthday party, or check out the new not-so-secret speakeasy ...

Hold your Labubus tight — the performative males are approaching in oversized shirts and matcha in hand. An informal “performative male contest” was held at UF’s Plaza of the Americas on Monday ...

They drink matcha lattes. They carry tote bags. And, in recent weeks, they've become an internet sensation. They're called "performative men" − and, even if you haven't heard of them yet, odds are you ...

We’ve had posers, scene kids, hipsters, the “m’lady” phenomena, and now, well into the 2020s, it appears to be the era of the performative male. Society has been calling out and labeling ...