Comscore is adding Spotify, SiriusXM, Triton Digital, Acast and Libysn to its Proximic targeting solution to build brand-safe ...

Forbes contributors publish independent expert analyses and insights. Frank Racioppi is the owner of Ear Worthy, focusing on podcasts. Radio and TV, since their inception, survived because of ads that ...

A new survey from podcast ad agency Oxford Road finds a lack of clear measurement metrics across audio and video platforms is giving advertisers pause. By Caitlin Huston Business Writer While video ...

Given that 42% of Americans aged 12 and up have listened to a podcast in the past month, the potential impact of podcast advertising is undeniable. Podcasts boast an impressive revenue rate, with a ...

Podcasts aren’t going anywhere. The audio-first entertainment format is now attracting a wider swath of users than it ever has, while spreading across a mix of media channels. In 2021, 82 million ...

Podcast advertising is on track to reach $2 billion this year and $2.6 billion by 2026. But 2023 was sluggish, judging by the U.S. Podcast Advertising Revenue Study, from the Interactive Advertising ...

Podcast ad revenue in the U.S. — after seven years of double-digit growth — hit a slowdown in 2023, with overall spending increasing 5% to $1.93 billion, according to a new report. The tepid growth in ...

For podcast advertising to truly take off, marketers need to be able to evaluate podcasts for brand safety and suitability at scale. But most podcast campaigns still involve manually evaluating ...

Today, IAB Tech Lab, the global digital advertising technical standards-setting body, announced the release of the Podcast Technical Measurement Guidelines v2.3, an update to the industry's technical ...

From AI video fails to lavalier microphone misuse and fake podcast clips, this week's gripes tackle the most annoying current ...

IAB Tech Lab, the standards arm of the IAB, has announced new rules to ensure that totals for podcast listeners and advertising numbers from downloads and clicks are calculated accurately.

Acast will retain exclusive global sales rights for the audio podcast and the YouTube simulcast hosted by Hannah Berner and Paige DeSorbo. By Caitlin Huston Business Writer The multiyear deal will see ...