Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. I recently started working with a seed-stage healthtech company building AI-powered tools ...

Startups often treat pricing as an afterthought, copying competitors or applying arbitrary markups. Yet early-stage pricing shapes customer perception, unit economics and long-term viability. This is ...

The luxury apparel resale space has been chronically underserved, with an inefficient network of brick-and-mortar boutiques capturing the bulk of sales over the last decade. The RealReal exists to ...