Anonymised, an AI data platform that helps publishers and advertisers understand, reach, and measure incremental audiences ...
Uniqode reports QR Codes are key for collecting first-party data, offering consent, context, and engagement insights over ...
"I have a feeling first-party data may not matter very much," said media futurist/media agency exec Rishad Tobaccowala during ...
Hugh Stevens, managing director EMEA at AUDIENCES, dives into the future of first-party data activation. He looks at how customer strategy should evolve, driving a sustainable impact, and prioritising ...
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