In my work as a brand strategist revealing the intersection of psychology and marketing, I have found that the most effective marketers have an intuitive grasp that science is now beginning to prove.

Alex Hutchinson is a National Magazine Award-winning journalist and Outside’s Sweat Science columnist, covering the latest research on endurance and outdoor sports. New perk: Easily find new routes ...

Consciousness has long resisted neat explanations, but a growing body of research suggests the problem may lie in how we ...

Consequently, many neuroscientists are pivoting to a view of the brain as a “prediction machine.” Through predictive processing, the brain uses its prior knowledge of the world to make inferences or ...

Neuroscientists have been trying to understand how the brain processes visual information for over a century. The development ...

Your brain not only processes what you see but continuously makes predictions based on your experiences. This process may be less finetuned in people with Autism. When someone throws a ball at you, ...

How our brain, a three-pound mass of tissue encased within a bony skull, creates perceptions from sensations is a long-standing mystery. Abundant evidence and decades of sustained research suggest ...