Gunjan Paliwal is Sr. Product Marketing Manager at Meta, which builds tech that helps people connect, find communities & grow businesses. Unlike traditional sales-led companies where sales guide ...

I’ve had the pleasure of working at multiple startups of varying sizes. One consistent challenge I’ve seen is the pivot from being a sales-led organization to becoming product-led. Many startups ...

Product-led growth (PLG), the go-to-market strategy where product usage drives customer acquisition and expansion, is becoming increasingly common among SaaS companies of all stripes. Nearly 60% of ...

The marketing landscape has changed: Marketers are focused on product-led strategies, and they need to communicate with all prospects and customers — not just the legacy subsets in traditional ...

Duolingo CEO and co-founder Luis von Ahn was tired of the gray and dreary design aesthetic edtech companies used to emulate universities. Instead, he and the company’s early team sought inspiration ...