The colors, patterns and textures in your product packaging affect a consumer’s purchase decision. The human brain reacts ...

Product packaging is more than just a practical choice—it plays a critical role in shaping customers’ perception and memory of the product and the business behind it. Carefully chosen, smart packaging ...

Explore the impact of product packaging on consumer perception. Is it just packaging, or are you buying an entire brand ...

In the mid-to-late 1800s, shoppers interested in purchasing many everyday products—from flour to crackers to pickles—usually had to ask store attendants to fish what they wanted out of a barrel for ...

Curious Elixirs, based in Marlboro, New York, makes alcohol-free drinks, such as a spicy take on a pineapple margarita and a smoked cherry old-fashioned, promising mood-altering effects through ...

Manufacturers spend more than $150 billion a year on product packaging, or roughly 7 to 10 cents of every dollar that goes into a product. Much of that is designed to make goods attractive, protect ...

In a step to reduce plastic waste, the Kraft Heinz Company is shaking up its packaging with the removal of the iconic Shake ‘N Bake “shaker” bag. The packaging change, which affects all 11 Shake ‘N ...

Right at the boundary between patent law and trademark law lies the interesting phenomenon of product design. The United States Patent and Trademark Office will issue you with a design patent if you ...

The US Food and Drug Administration has released new guidance focused on packaging technologies and tamper-resistant measures ...

Forbes contributors publish independent expert analyses and insights. Daniela De Lorenzo is a Oslo-based reporter covering sustainability. Designing products to be treated through sustainable, ...