Understanding where your product fits within the market is critical to its success. One simple, effective tool that marketers use is a product-positioning map, which places products and/or services on ...

“Product positioning” is a marketing technique intended to present products in the best possible light to different target audiences. The method is related to “market segmentation” in that an early ...

With our MVNA Market Position Matrix, MVNOs can quickly identify the partners best suited to their business needs.” — Alex Besen, Founder and CEO, The Besen Group LLC WASHINGTON DC, DC, UNITED STATES, ...

Industry and market transformations have dramatically altered when and how products should be positioned for launch, writes Stan Bernard. Unbeknownst to Lilly and Daichii Sankyo, BMS had assembled a ...