What’s not to love about Flo, the Progressive insurance lady? For starters, she’s smart, sassy, filled with knowledge about insurance and has a certain retro vibe about her that we really dig. She’s ...

Exuding her famous friendly Flo-ness, she greets you with a wink in her words and a plan for your auto coverage. “Welcome friend! You’re looking positively radiant today,” she says, before sharing a ...

It all started with five unscripted words. Back in 2007, Progressive Insurance’s brand recognition was somewhere between zero and being mistaken for Progresso soup. The company needed an identity and, ...

Progressive's Flo is one of the biggest stars of the advertising world. A new campaign pairs her with a big Hollywood star with a role in what should be a blockbuster upcoming movie. The Mayfield ...

I don't watch much TV, but when I go to the gym I can't help but watch Progressive's perky spokeswoman, Flo helping people with their insurance. My favorites are the ones where she accompanies ...

The usually sunny Flo is perturbed with Mara (yet again) during a work-from-home Progressive Insurance staff meeting over video. While seated at the computer, Mara is busy talking to someone at home. ...

They are the money honeys of television commercials and are so familiar, that it’s almost as if they are part of the family. With her perky, girl-next-door look, Jan from Toyota — A.K.A. Laurel ...

— -- In the kingdom of quirky TV advertising icons, Flo, the Progressive Insurance Girl, is a queen. The retro, saccharin-sweet character is credited by the discount insurer with bolstering four ...