Sales promotion for companies is all about the ways the company markets the product or service it is touting in order to make money. It's often tied to new product launches, explains Inc. magazine.

Successful small businesses employ a variety of marketing techniques designed to drive consumers to their product or service. Savvy owners and managers often attempt to create asymmetric marketing ...

CEO at No Joke Marketing, demand generation agency focused on ROI and results. Dad, former CMO of Guerrilla Marketing, bestselling author. The digital world is constantly changing. In fact, some say ...

Opinions expressed by Entrepreneur contributors are their own. Marketers today are faced with the challenge of appealing to active consumer groups that represent four generations spanning from legacy ...

Joseph Enever is a Research Director covering Marketing Data and Analytics. Enever is focused on how marketing teams can evolve their marketing data and analytics capability, and navigate the key ...

A good strategy can help a company attract new customers, communicate with them, and collect important data Elysse Bell is a finance and business writer for Investopedia. She writes about small ...

Many online marketing trends are just that — trends. They rise, they fade, they die. It’s one of the most frustrating things about marketing. You spend all this money and invest all this time in ...

A marketer’s job is challenging. They are tasked with engaging customers across digital and offline channels and multiple interactions throughout the buyer’s journey in a personalized and compelling ...

Depending on your business, however, these newer approaches may not always prove fruitful. According to a 2016 survey by Econsultancy, only 22 percent of businesses are seeing satisfactory conversion ...

With rapid developments in digital advertising strategies, it’s easy for early stage founders to get swept up in the newest, trendiest channels to get their brand out there. But sometimes the past way ...

Joe Green is a writer based in Bristol, UK. He acquired his first computer and dial-up modem in 1992 and has worked in the tech industry since 2000. He writes and podcasts, specialising in open-source ...