COMO, CO, ITALY, September 15, 2025 /EINPresswire.com/ -- In a remarkable achievement, the packaging design "Moutai Dream Red" by Heng Luo and Yi Huang has been ...
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Bold packaging colors impact consumer behavior: Study reveals surprising effects on product use
Brightly colored packaging does more than attract attention on store shelves. A new study in the Journal of Marketing reveals that highly saturated colors on product packaging significantly influence ...
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