It’s common sense: When it’s hot outside, don’t put on a dark shirt—wear white instead. A team of researchers at Purdue University has put this common knowledge to work to figure out ways to cool ...

Meta Description: Purdue University researchers have invented a new, super-reflective white paint that could revolutionize how buildings keep themselves cool. Researchers at Purdue University in ...

If you've shopping for paint to spruce up your kitchen walls or cabinets then you might have heard of light reflective value, or perhaps you haven't and you're now wondering exactly why you need to ...