Roblox stock rose Tuesday after the videogame company said it is partnering with Google to expand its burgeoning ad business. The collaboration with Alphabet-owned Google is a “foundational element in ...

(Bloomberg/Cecilia D’Anastasio) — Roblox Corp. executives have been trying to get advertisers to market their wares in the gaming platform’s virtual worlds since the company went public in 2021. It’s ...

Roblox is rolling out new video ads as part of its efforts to build a $1 billion ad business. It's also expanding its ads team and signing measurement, e-commerce, and tech partnerships. The platform ...

Advertising watchdog the Children’s Advertising Review Unit (CARU) has found Roblox in violation of guidelines that require social media creators to disclose material connections to companies they ...

Roblox's new feature lets you earn cool in-game items just by watching short video ads. This new ad format connects brands with the Roblox Gen Z crowd, giving you a super easy way to snag rewards and ...

Investors eager for Roblox to tap alternative revenue streams will have to wait a little longer. CEO David Baszucki said advertising “will not be material this year” during the company’s Q1 earnings ...

While hype around the metaverse is dying, some of the key players viewed as shaping the future of digital experiences continue to thrive. Roblox saw revenue increase 26% year-over-year in 2023, along ...

The platform has partnered with Cint, DoubleVerify, Integral Ad Science, Kantar and Nielsen to help measure the efficacy of ad campaigns. The partnership between Roblox and Google marks the next step ...

March 20 (Reuters) - Videogame platform Roblox (RBLX.N), opens new tab said on Friday it would take a portion of revenue from in-game brand deals starting next year, as part of a broader ...