Today effective marketing is vital for driving business growth. However, many companies struggle with inefficient campaigns, often leading to frustration among customers who receive irrelevant ...

Salesforce customers have again been targeted in a “widespread data theft campaign,” this time via compromised OAuth tokens associated with the third-party Salesloft Drift application. Salesloft Drift ...

Salesforce Inc. said today it’s stepping up its generative artificial intelligence push with the launch of two new applications, Marketing GPT and Commerce GPT. The former is aimed at helping ...

Salesforce introduced its latest generative AI product offerings at its 2023 Connections Conference, which includes the release of Marketing GPT. The AI solution is designed to help marketers ...

Hackers accessed some Salesforce information from risk management company Qualys during the ongoing Salesforce Drift hacking campaign, but they did not affect Qualys’ main platforms or customer data ...

Salesforce and Google have expanded their strategic partnership to provide businesses with greater flexibility in building and deploying AI-powered agents. The partnership empowers customers to ...

Chanel and Pandora have become the latest fashion giants to disclose breaches of customer data, in what appear to be attacks on their Salesforce accounts. Danish jewelry retailer Pandora began ...

As a brand built on riding the emotions of sports fans at their most intense moments, online sports merchandise retailer Fanatics aimed to bring some predictive and personalization power to bear by ...

In an active campaign, a financially motivated threat actor is voice phishing (Vishing) Salesforce customers to compromise their organizational data and carry out subsequent extortion. Tracked as ...

Simplified Workflows and Real-Time Insights with Account Engagement Integration in Demio Give Salesforce Users the Tools They Need to Enhance Their Webinar Strategy SEATTLE, Oct. 17, 2024 (GLOBE ...

Design Within Reach (DWR), a retailer selling furniture online and through a contract sales force, has been using Salesforce.com to enable employees to connect and collaborate, and will soon be using ...