The co-operation enables clients of the AppNexus platform to target campaign relevant content by selecting from Crystal Semantics 3800+ semantic categories to optimize their display advertising ...

Amiad Solomon is CEO of Peer39, an online semantic advertising technology company. AdExchanger.com: Please describe momentum in 2009 for Peer39. AS: This has been a breakout year for us as we have ...

Social networks hold a bounty of consumer information, and features like Facebook’s Graph and hashtags, when combined with semantic search technology, will make it possible to unearth new connections ...

Financial Times (FT) has extended its semantic advertising service ‘Smart Match’, letting global clients match their content to news stories in real time across FT.com. The newspaper has been ...