As Chief Executive Officer for Celebrus Technologies, Simon is responsible for worldwide operations and all aspects of sales and business development in order to ensure that the company meets its ...

The Single Customer View (SCV) is not a new concept. It’s long been perceived as marketing’s holy grail - the ultimate ...

Businesses have long chased the promise of a single customer view. As far back as 1999, a group of suppliers, including Oracle and Siebel, backed the Customer Profile Exchange (CPEX) standard, aiming ...

This post was paid for by an advertiser. The Herald-Dispatch newsroom was not involved in its creation. In today’s competitive market, understanding your customer on a deeper level is more important ...

The single customer view (SCV) is a process that has the ability to transform customer data, from many sources, into a structured, clean database, with a single, enhanced record for each individual ...