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Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. PLG, short for product-led growth, has been the talk of the (tech) town for a few years now.

Part one of this series introduced product-led growth (PLG) and the growing momentum behind this go-to-market motion. We then explored the two flavors of PLG and the context in which they thrive. Now ...

Product-led growth (PLG) is more about the company’s mindset than it is about the product. There is a lot a company needs to do to succeed with a PLG strategy, and hiring product managers is not ...