Nikki Little is the senior VP at Franco and an integrated communications professional with more than 17 years of experience. My first inclination when starting this article was to write that as we ...

A marketing strategy is more than a document. It’s a high-level plan that defines how you’ll connect with customers, outcompete your competitors, and grow over months or years. Your strategy informs ...

Incremental marketing is the strategy of increasing advertising expenditures and product exposure when certain benchmarks are met.

Annual marketing planning shouldn’t start with a fixed budget. Learn how marketers can shape strategy, align with finance, and use data to drive smarter investment decisions.

Kimberlee Leonard has 22 years of experience as a freelance writer. Her work has been featured on US News and World Report, Business.com and Fit Small Business. She brings practical experience as a ...

When preparing for 2025 and all the unknowns the future inevitably holds, a thorough strategic plan is critical to driving meaningful outcomes for any business. Effective strategic plans reflect on ...

8 Go to Market Strategy Templates for a Successful Launch Your email has been sent Download the best free go to market strategy templates for monday.com, ClickUp ...

The often-frantic yearend festive season comes with another season for marketing leaders—planning and budgeting for the year ahead. We are trained to begin each year with plans firmly in place, ...

Traditional, complex strategic planning doesn’t suit modern entrepreneurs. Instead, focus on a lean, agile and actionable strategy that you can start implementing in days, not quarters. Define where ...