Market research surveys are used to gather information about customers or potential customers for your company. These surveys can help you to make the most profitable decisions about marketing, ...

In public opinion surveys, the way questions are asked can influence the answers people give. To better understand this phenomenon, pollsters sometimes measure the degree to which different questions ...

A behind-the-scenes blog about research methods at Pew Research Center. For our latest findings, visit pewresearch.org. Survey researchers often try to determine how respondents might react to ...