Imagine you’re blindfolded in an archery contest. How likely are you to hit your target — or any target? Obviously, you’d be unlikely to succeed, and any accuracy would be pure luck. Like archery, ...

As someone who has spent decades in the digital marketing industry, I’ve witnessed the evolution of marketing tactics and the shift from traditional advertising to an interconnected digital ecosystem.

Separate accounts, separate campaigns, or one shared setup? It’s often the first question marketers face when launching Google Ads in multiple countries or languages. The structure you choose lays the ...