A persona is simply a profile that is created by a writer to represent the target audience for whom they are writing. A writer knows that personas are based on the profile of readers of your copy.

You can't market your products effectively until you know who needs them. Take these steps to determine your ideal clients. Imagine you’re blindfolded in an archery contest. How likely are you to hit ...

Laura Hampton, digital marketing manager at Impression, gives her four top tips for building audience personas that are genuinely useful The job of marketers is more complex than ever before. The days ...

It can be daunting to know where to begin when researching your target audience. If you give it a quick Google, you will see a multitude of tools vying for your interest and offering insight after ...

Brian Honigman is a marketing consultant, a professional speaker and a freelance writer. This article originally appeared on the Adknowledge blog. It’s a misconception among advertisers and media ...

It’s critical for your business to create crave-worthy products and assemble an all-star team of employees. But all of that is moot if you don’t have the most important ingredient of all: an ...

Marketing a business to a niche target audience is like buying peanut butter. To market successfully, you must reach the right people, which involves first figuring out who those people are and then ...

When it comes to marketing your business, it's all about defining your target. After all, you want to be sure that customers are taking advantage of your products or services; but they have to know ...

Audience analysis is the assessment and identification of interests, attitudes, preferences, behaviors, demographics, needs, and other data points of a particular group. In a business setting, ...

Understanding the personas for your target market is extremely important in order to write what best suits them. business community personas A persona is simply a profile that is created by a writer ...