Nearly 15% of all retail sales were returned in 2023 — and 75% of consumers cited fit as the main reason. As a result, brands and retailers of all sizes are implementing new tools, both in stores and ...

True Fit, the leading AI-driven size and fit personalization platform, is transforming the world of online apparel and footwear shopping through the democratization of its Fashion Genome, particularly ...

True Fit, the AI-powered size-and-fit personalization tool, has offered its size recommendation solution to thousands of retailers for nearly 20 years. Now, the company is venturing into the ...

One of fashion’s biggest problems is also its most fundamental: fit. With no standardized sizing across the fashion industry, ill-fitting clothes and subsequent returns are damaging consumer trust, ...