IAB Tech Lab on Tuesday announced a roadmap outlining how agentic buying and selling can scale across digital advertising by ...

IAB Tech Lab has developed a Live Event Ad Playbook with leadership at Amazon, FreeWheel, Index Exchange, and NBCUniversal. The companies formed a working group to create standards and best practices ...

NEW YORK—-IAB Tech Lab, the global digital advertising technical standards-setting body, has announced two major developments in a work on privacy-focused standards ...

IAB Tech Lab has released a roadmap outlining how agentic buying and selling can scale across digital advertising by ...

NEW YORK—In a move that will make it easier to use emerging CTV ad formats, IAB Tech Lab has released its new CTV Ad Portfolio along with a major update to the Guide to Programmatic CTV. It introduces ...

When it comes to adoption of new programmatic standards, DSPs tend to be the trendsetters. So here’s some good news for the IAB Tech Lab’s long-underutilized Data Transparency standard. Yahoo DSP ...

NYFTLab Empowers Women Entrepreneurs to Drive Innovation and Sustainability in the Fashion Industry. The fashion industry is undergoing a tech-driven transformation, and the New York Fashion Tech Lab ...

The eighth annual Transit Tech Lab competition seeks solutions to infrastructure monitoring and data management challenges ...

The latest GPP updates introduce four new U.S. state sections — Maryland (effective October 1, 2025), Indiana, Kentucky, and Rhode Island (all effective January 1, 2026) — to reflect recently enacted ...